SearchSpot Long day today

It's been a long day; setting up an entirely new domain, writing content, SEOing the html, etc. The site looks terrible as I did it purely in HTML and is, to be honest, the first HTML site i've ever written.. previously I did the few websites I made myself in microsoft word or frontpage.. back in '96 :). After all of that was said and done, I talked on the phone for a while with the web programmer of one of my clients about the best way to SEO his website, as currently he has all kinds of 'no no's on his site, such as going 6 subfolders deep, using an H1 tag for damned near everything, etc. The web guy was really nice and SEO compliant, and I think we can really turn his site into something much bigger and get better results out of it.

Search Engine Optimizing the URL structure seems to be a really big issue with these bigger sites using dynamically generated content. I don't know how it works on their end, but everyone seems to say it's a huge deal to turn something like www.example.com/xq/asp/index.asp?cat=one/av/blahblah.asp into something like www.example.com/product/product-sales-page.html

That's why I'm not a coder, just a SEO.. consultant? I guess SEO consultant describes what I do for people on top of the background work I do for them advertising wise. But it's hard to build up a base pointing to a website that itself has a weak foundation. That's what I'm trying to work with these sites on; building a solid foundation. From there we can optimize their keyword networks using various techniques and link building methods.

It's a lot of work and it's time consuming, but it will be worth it in the long run. Nothing worthwhile is ever easy, is it?

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